I tell my clients that every true influencer before them is successful because they embody at least one of the “3 Thought Leader Archetypes.” These are the core qualities of someone who can captivate an audience time and time again: The Sage, The Challenger, The Wild Card.
When it comes to building a personal brand identity for you as a thought-leader, authenticity is key, right? No one wants to work with the guy who’s charismatic on the front stage but a monster in the back office. Especially in a small, tight-knit industry.
But on the other hand, I think the word “authenticity” has been so butchered over the last 3 years by every marketing and PR person that honestly, I’m tired of it. What does it even mean anymore? If your PR or marketing team is telling you, “let’s use this messaging, it sounds more authentic” then your A-card is canceled my friend, because that’s the definition of inauthentic.
“Let me be clear: if you’re willing to dish out the minimum retainer fee for a monthly PR engagement, a PR firm is going to take your money, whether you’re in a position to activate a PR strategy or not. It’s business.
But as someone who’s sat on the PR firm side of the table, I want to walk you through the reality of what can happen if you engage too early. “